In the Togura district, Mr. Ryota Nagashima and his wife Ryoko used to run a “pension” (bed-and-breakfast accomodation) before the Great East Japan Earthquake but because of cracks in the ground caused by the earthquake, they are still not able to reopen. However, in late autumn of last year, they opened the “Oh!ing Kashi Kobo Ryo” and began a new business producing cakes and other sweets.

At the evacuation center, Ryota made mille crepe (a type of French pastry). 80 smiling people divided small pieces of mille crepe among themselves.

Ryota was strongly determined to earn a living by making sweets. However, the Nagashimas didn’t have even the basic tools to start a sweet shop. They had no capital. Through Ryota’s Twitter tweets, many people offered their support. They got an oven and packaging equipment and opened their shop in mid-November. In January, they were able to start selling their long-awaited “Oyama no Madeleine” cake. Their madeleine cake fans from the pre- earthquake period stood in front of their shop as it opened and shed tears of joy.

“I want to make everyone happy with our sweets.” With this strong wish in mind, Ryota hopes to repay everyone’s kindness and support.

Ryota Nagashima


  • Hours: Open 11:00 〜 18:30
  • Tel: 0226-25-9948
  • Address: Minamisanriku Sun Sun Shopping Village, 51 Itsukamachi, Shizugawa, Minamisanriku-chō, Motoyoshi-gun, Miyagi Prefecture 986-0752